电商行业的商用厨房设备发展存在什么问题? - 济南商务必威betway厂家

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电商行业的商用厨房设备发展存在什么问题?

来源:http://www.yaguanchuju.com.cn添加时间:2019-04-24 14:57:43
商用厨房设备行业维持传统的模式发展已经很多年了,而相似的行业,家具行业已经成功的转型到电商发展,线上销售,线下服务的模式,而今已经普遍的被人所接受,诸如美乐乐、红星美凯龙等等。那么在商用必威betway行业也在思考着要做一些改变。
  Commercial kitchen equipment industry has maintained the traditional mode of development for many years, and similar industries, furniture industry has successfully transformed to e-commerce development, online sales, offline service mode, and now has been widely accepted, such as Merlot, Red Star Mercure and so on. So in the commercial kitchenware industry is also thinking about making some changes.
  近期京东也打算上线商用必威betway类目,也就是说对于商用必威betway设备的电商发展还是很看好的。那么我们传统的厂家,经销商是不是也要下定决心发力去做商用厨房设备的电商。下面有一些必威betway行业做电商要考虑的问题大家探讨下。
  Recently, Jingdong also intends to go online for commercial kitchenware category, that is to say, for commercial Kitchenware and equipment e-commerce development is still very promising. So our traditional manufacturers and distributors should also make up their minds to do commercial kitchen equipment e-commerce. Below are some questions that the kitchen utensils industry e-commerce should consider.
  不积跬步,无以至千里。不积小流,无以成江海。罗马不是一天建成的,电商行业的今天也不是一蹴而就的,店铺运营的好,也是制造企业经过不断的探索和研究,经过了不断的摸爬滚打才总结出来的经验。时至今日,依然面临很多问题:
  No steps, no miles. No stream, no river. Rome was not built in a day, nor was the e-commerce industry achieved overnight today. The shop operation is good. It is also the experience of manufacturing enterprises which have been constantly explored and studied, after constant climbing and rolling. Today, there are still many problems:
  运输不便:酒店厨房设备产品体积较大,如果没有线下门店的支持,从统一的仓库出货,运输成本较高,这部分成本将转嫁到客户身上,造成网购价格比线下价格还高的局面。
  Transportation inconvenience: hotel kitchen equipment products are large, if there is no support from offline stores, shipment from a unified warehouse, higher transport costs, this part of the cost will be transferred to customers, resulting in online shopping prices higher than offline prices.
济南厨房设备
  发货周期长,流程不透明:必威betway体积大走物流较慢,需要测量定做,每一步都需要等待较久的时间,而且货到哪里,何时安排工人上门安装,整个流程不够公开透明。
  Delivery cycle is long, the process is not transparent: kitchen logistics is slow, need to measure customized, each step needs to wait for a longer time, and where goods go, when to arrange workers to install, the whole process is not open and transparent.
  终端服务不完善:酒店厨房设备行业由于涉及测量和安装工作,购买过程中客户和工作人员接触较多,线下门店范围没有覆盖的地区就要依赖于第三方服务公司提供安装服务。作为终端服务人员,从业人员的安装技术与服务态度将决定客人的最终体验度。这也是酒店厨房设备行业店铺服务评分较低的主要原因。
  Terminal services are not perfect: because the hotel kitchen equipment industry involves measurement and installation work, customers and staff contact more during the purchase process, and the areas not covered by offline stores rely on third-party service companies to provide installation services. As the terminal service personnel, the installation technology and service attitude of the employees will determine the final experience of the guests. This is also the main reason why the hotel kitchen equipment industry store service score is low.
  与线下经销商竞争:线上与线下产品雷同,客人往往会线下看货线上购买,这样一来,就相当于和线下的经销商争抢市场,这将不利于线下市场的良性发展,也会影响企业的线下招商政策。
  Competition with offline distributors: Online and offline products are the same, customers will often look offline to buy goods online, which is equivalent to competing with offline distributors for the market, which will not be conducive to the benign development of offline market, but also affect the enterprise's offline investment policy.